1. Mavlon: Automatic Data Capture from Outlook to Salesforce
Mavlon, a Microsoft app to convert CRM into an AI companion, claims it not only syncs data between Salesforce and Outlook but also provides real-time insights and tailor-made recommendations through AI.
While Salesforce offers a native solution called ‘Inbox’ (which I haven’t tested), and both seem to provide the functionality of integrating Salesforce with Outlook, Mvlon appears to offer more extensive AI capabilities. Also, Mavlon’s interface, with a small sidebar offering complete CRM offerings within Outlook, may provide a more seamless user experience compared to Salesforce Inbox. Although many data capture tools claim to fully automate the process, there are instances where manual entry corrections are necessary, adding another task to the seller’s list(Hopefully, with the advancement of AI, this issue will gradually resolve itself). Also, it’s worth noting that the Microsoft AppSource store appears to be gaining momentum, with the potential for more additions in salestech space. Mavlon’s access is currently via demo.
Founder: Atishay Jain
2. Reechee: AI-powered Competitor Monitoring
Reechee is a tool that offers real-time competitive analysis and sales intelligence for SaaS companies. While the setup appears to be currently in its MVP stage, the initial value proposition is intriguing: monitoring competitors’ negative reviews to trigger proactive outreach. Additionally, it promises to provide detailed company information and contact details of disgruntled users. It would be interesting to see if they can address a common challenge of identifying hidden reviewer identities on platforms like G2. In a market with big players such as Crayon, solutions like Reechee could stand out by offering a simpler, user-friendly approach to competitor analysis, which could be particularly beneficial for startups.
Founder: NA
3. Sourcestack: Company Stack Data
SourceStack is a data tool that provides access to up-to-date information on various aspects of businesses, including the SaaS products they use, e-commerce SKUs they sell, and job posts they have open. Users can customize their data searches by filtering through a wide range of available data fields and download the data in various formats like CSV, Google Sheets, Airtable, XML, and REST API.
My initial instinct, like with any new technographic data provider, was to compare it with BuiltWith. However, there are significant differences between the two. Whereas BuiltWith gathers information on the technology used by websites, SourceStack provides immediate access to business data, such as details on companies, SaaS products, e-commerce activities, and job postings. Furthermore, BuiltWith is a subscription-based service with varying levels of pricing, while SourceStack operates on a pay-as-you-go model without monthly or recurring fees.
Founder: Alec Barrett Wilson
4. Openmart: SMB Leadgen
Openmart is an AI-driven tool that helps businesses automate B2B sales by finding highly compatible SMB leads and contacts. It allows users to input their company’s basic information, top-selling products, and target sectors to generate a list of compatible leads and contacts from its 1M+ SMB database. Users can refine and add new searches when introducing new SKUs, and the AI agent automates sales research, helping businesses quickly find and filter high-compatible leads based on self-defined data enrichments. I guess a lot of content from reviews and other sources can be turned into lead enrichment information about businesses with AI.
However, a common challenge I’ve seen is obtaining contact details for SMB key decision-makers, such as owners. Instead, generic email addresses are often provided, typically managed by support staff. It would be great if tools like these could crack this. Openmart is still in beta and access is via demo only.
Founder: Richard (Yucheng)
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